(WWF) ReSource: Plastic program

WWF’s Transparent 2021 report details where major companies like Coca-Cola, P&G, and others are making progress toward addressing the plastic waste crisis

December 08

A new report from World Wildlife Fund (WWF) finds that Principal Members in the organization’s ReSource: Plastic program – The Coca-Cola Company, Keurig Dr. Pepper, McDonald’s Corporation, Procter & Gamble, and Starbucks– cut their use of problematic plastic by 57% between 2018 and 2020. This significant reduction, which totaled 71,000 metric tons, included the elimination of material transformation of hard-to-recycle small items like straws, utensils, and materials like rigid foam and vinyl.

The decrease in problematic plastic is one of many metrics highlighting progress published in Transparent 2021, the second annual report from ReSource: Plastic. Launched in 2019, the program is a first-of-its-kind effort to quantify the corporate impact and track company actions and opportunities to prevent millions of tons of plastic waste.

The Transparent reporting series looks at how plastic footprints are changing year-over-year, tracking progress and prioritizing recommendations for action in three areas WWF finds critical for corporate engagement on plastic:

eliminating unnecessary plastic
making the plastic they do need from sustainable inputs
and doubling their recycling rates.

“Businesses have been talking about the plastic pollution problem for some time, which is an important step, but it’s now time to ask the tough questions: what have you done and is it really making a difference?” said Sheila Bonini, senior vice president of private sector engagement, WWF.

“The progress demonstrated in WWF’s Transparent 2021 report shows the continued need for ambitious, collective action. When we work together, we can take meaningful steps to advance a circular economy and reduce waste”, shared Bea Perez, Senior Vice President and Chief Communications, Sustainability and Strategic Partnerships Officer, The Coca-Cola Company

Key findings from this latest Transparent report:

Promising progress in some areas, particularly around eliminating unnecessary plastic.
Advancement of reusability – an intervention that has the potential to curb the demand for single-use items. Several companies introduced or expanded reuse pilots, and/or participated in Consumers Beyond Waste to develop critical guidance for environmentally and socially responsible reuse systems.